Recent years have brought one record breaking high after another in our stock markets. But for all the talk, a lot of us do not really know what a stock market is and does. Today, we get the inside scoop from NASDAQ’s Joseph Brantuk.
Joseph Brantuk: We help investors buy and sell stock, and we provide a platform for price discovery.
Sharyl: What's the difference between NASDAQ and the New York Stock Exchange?
Brantuk: Well, there's two different listing venues. So when a company goes public, they have the option to either list on the New York Stock Exchange or NASDAQ. It doesn't matter where you list your shares, you could list either on the New York Stock Exchange or NASDAQ, and you get traded in what we call the national system.
Brantuk: Yeah, so this is what we refer to as Studio B, and Studio B is where Fast Money, CNBC. So they produce their show here every day from 5 or 6 o’clock.
Sharyl: And this is looking out at Times Square?
Brantuk Yep, so this is Times Square. And they say location, location, location. Well, we are truly in the heart of Times Square. Not only from a visibility standpoint, but it's interestingly enough that this is also the new Wall Street. So every single major financial institution is up here in midtown next to our facility.
Sharyl: So, is it accurate to say these companies pay your company to list them and handle the stock?
Sharyl: And when they call, you service their calls and you tell them what's going on with their stock?
Brantuk: That's exactly right. So why is the stock up 5%? Why is this stock down 5%?
Brantuk: So, in addition to the market intelligence desk, we also have Jay Heller over here, and Jay is head of our NASDAQ Capital Markets, and he's also responsible for opening up all of our...
Sharyl: Hi Jay.
Jay Heller: How you doing? Very nice to meet you.
Brantuk:. ..of our IPOs here at NASDAQ.
Sharyl: So initial public offering-
Heller: It's a celebration. It's a milestone. It's really the transition from being a private company to being a public company.
Sharyl: People who've been around long enough might think of these busy, shouting, trading floors where people are screaming at each other and making trades. That doesn't happen anymore?
Brantuk: Well it used to happen. I think you're painting the right picture back 20, 30 years ago. Very interestingly enough, NASDAQ was formed in 1971. And in 1971 every exchange in the world had what we called a floor base open outcry system, where men and women would come together on the floor, shout bids and offers at each other, and somehow an efficient market was made out of that. It was pretty chaotic as you see in the movies. But in 1971, NASDAQ recognized that there's a better way to match, and a more efficient way to match buyers and sellers, electronically. And at that point, it's where communications and computer processing came to the point where we could do that in a more efficient way. Fast forward to 2020, every single exchange in the world now is electronic marketplace, the same marketplace that NASDAQ invented in 1971.
Sharyl (on cam): NASDAQ stands for National Association Security Dealers Automated Quotes. Companies pay the stock exchanges annual fees after an initial listing fee which starts at NASDAQ in the neighborhood of $150,000 to $300,000.